The text in general is very minimal, and the hand written part is even less. It works with the ad because it is supposed to be a relaxed cartoon. What it's selling is a really weird cartoon with an odd sense of humor. It's not normal, but it's not like bevis and buttheaad though. It's just a woodpecker and a raccoon doing regular day things, but their regular day isn't always that regular. I think it is effective because the handwritten type is something we're all used to in an average day, but the image of a raccoon riding a lawn mower being pushed by a woodpecker is anything but regular.
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