I don't think it's a bad thing if it's used correctly, like comic sans. I don't want to see it everywhere, but I don't mind seeing it in places it fits, and not too much of it either. It can work as a header or a title, but not for a whole paragraph.
I actually don't mind it being used here, in fact I didn't even notice it until a friend brought it up when we were looking at dvds. For the movie I think it works well, and it's ironic that he could have gotten a huge amazing logo designed for the movie, but the logograph really works well on it's own being as simple as it is. It gives off that earthy feel which they focus so heavily on in the movie.
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